The Academy Modules

Start now and transform your visitor attraction marketing!
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The Academy Programme

The Academy includes live sessions, pre-recorded content, monthly reminders, benchmarking every 6 months and more.

Here is an overview of all the modules; you’ll access Module 1 – 3 upon joining and then every month we provide fresh content on a specific marketing discipline.  


Module 1: Benchmarking 

Find out how your results compare against other visitor attractions. We show you how to obtain the results and then share how you are performing against industry norms. You can request benchmarking every 6 months.

Module 2: Plan to Grow

Every attraction has stronger periods throughout the year than others. In this module, we give you a blueprint to identify the times of the year, alongside strategies on how you can increase them.
With a playbook you can complete, you’ll overcome barriers o growth with your own Plan for Growth

Module 3: Marketing Mix & Implementation

Discover the ultimate marketing mix for visitor attractions and a tool to help you implement marketing tasks. All designed to give you structure, insight and confidence.

Every month, we also publish monthly reminders to ensure you remain on top of the tasks.

Module 4: Power Up Your Social Media 
(Added in May 2024)

In our live sessions, discover how you can maximise results on social media.  You’ll not only obtain valuable advice but tools to help you with implementation.  The recording will be added to the learning portal from April.

Module 5: Power Up Your Email Marketing 
(Added in June 2024) 

Another live session shows you how to Power Up your Email Marketing. We share our knowledge on GDPR, growing your list and crafting compelling emails. Email marketing can deliver the biggest return on investment if done properly – let us show you how.

The recording will be added to the learning portal a few days after the live session.

Module 6: Power Up Your Website 
(Added in July 2024)

More information coming soon!

Module 7: Power Up Your Paid Digital Advertising 
(Added in August 2024)

More information coming soon!

Module 8: Power Up Your Social Media
(Updated Content Added in September 2024)

More information coming soon!

Module 9: Power Up Your Onsite Cross Sell & Upsell Marketing
(Added in October 2024)

More information coming soon! 

Module 10: Power Up Your Brand & Online Reputation 
(Added in November 2024)

More information coming soon! 

Module 11: Power Up Your Influencers & User Generated Content 
(Added in December 2024)

More information coming soon! 

Module 12: Power Up Your Social Media
(Updated Content Added in January 2025)

More information coming soon! 

Benefits of Joining The Academy

  Practical Approach
   Tailored to Visitor Attractions
  Transforms your Marketing
  Interactive Courses
  24/7 Availability

Choose Your Plan:

MONTHLY

£200/month (+VAT)
  • Access to Visitor Attraction Review & Planning Content
  • Access to Visitor Attraction Power Up Content
  • Personalised benchmarking feedback upon joining
  • Further benchmarking feedback every 6 months
  • New content added monthly
  • Live Expert Training
  • Monthly Group Q&A, Ask me Anything Clinic

6 MONTHS
(Best Value) 

£175/month (+VAT)
All the benefits of monthly plus save £150 when you pay 6 months upfront

A free gift on us 

We are all about giving!

Want to know the movers and shakers in the visitor attraction sector on social media? We’ve compiled a report on our favourite social pages.

Just join our email newsletter to access the content.
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